Creative Is The New Targeting In Social Ads: What To Know In 2026
AI has taken the wheel. Now your ad creative is the map.
In 2025, social platforms overhauled their AI to the point where ad targeting settings barely matter. Instead, AI models now thrive on creative—lots of it, and in every form. For ecommerce brands, that means the rules of engagement have changed.
Join us for a candid, strategy-first conversation on how to scale winning paid social campaigns in this new landscape. We’ll unpack what’s working now in Meta, TikTok, and beyond—and how your creative strategy must evolve to keep up.
What You'll Learn:
✔ How AI-driven platforms are changing the role of creative
✔ The shift from targeting to testing (and what it means for your team)
✔ Building a repeatable cadence for high-volume, high-variety creative
✔ How to streamline your creative operations without burning out
✔ Real examples, live insights, and practical takeaways
Hosted by LimeLight Marketing featuring paid media strategist Jaryd Wilson.
Meet The Speaker
Jaryd Wilson
Paid Media Strategist
Jaryd Wilson is a paid and organic social strategist with over 12 years of experience helping brands turn social media into a true growth channel. He works at the intersection of organic community-building and performance-driven paid media—bringing together two disciplines that are too often siloed.
He has supported both emerging and established brands in building engaged audiences and converting that attention into predictable sales and leads. His experience spans major platforms including Meta, TikTok, X, Pinterest, Reddit, Snapchat, and YouTube, giving him a well-rounded view of what’s working across today’s social landscape.
In this conversation-style webinar, Jaryd will share practical insights on how aligning organic and paid social can unlock stronger performance, better creative, and more sustainable results.