---
title: "Webinar: Attribution Arithmetic"
description: Join our webinar for a straight-talk session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
---

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- [Home](https://limelightmarketing.com/)
- [About Us](https://limelightmarketing.com/about/)
- [Contact Us](https://limelightmarketing.com/contact/)
- [Resources](https://limelightmarketing.com/blog/)
- [Contact us](https://limelightmarketing.com/contact/)

[Contact us](https://limelightmarketing.com/contact/)

WEBINAR

## Marketing Attribution Demystified: When $2 + $2 = $5 (And What to Do About It)

🗓 December 11, 2025  |   🕒 10:00 AM  CST | 📍 Online via Zoom

⏲ 45 mins

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#### The reports say you're winning**— but are you?**

Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.

##### **Register for free and learn how to build a measurement framework that finally tells the truth.**

Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?

###### You’re not alone. Every platform claims credit for your success — but they can’t all be right.

Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.

##### What You'll Learn:

✔ Why Attribution Numbers Are Mathematically Impossible

See how Google, Meta, and your email platform all claim the same sale—and why over attribution is built into their systems.

**✔** What Google Just Took Away (And Why It Hurts)

Google removed four attribution models from GA4 in 2023. Learn what's missing and why Attribution Paths won't save you. 

**✔** How to Build a First-Party Measurement System 

Learn how brands are reclaiming accuracy with UTM discipline, customer data platforms, and server-side tracking.

**✔** Server-Side Tracking Made Simple 

iOS 14.5 broke browser-based tracking. We’ll demystify server-side tracking, explain why it matters, and what a realistic implementation looks like.

 

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### Meet The Speaker

[![Andy - Headshot -2](https://info.limelightmarketing.com/hubfs/Andy%20-%20Headshot%20-2.png "Andy - Headshot -2")](https://www.linkedin.com/in/john-kuefler/)

#### Andy Warren

Sr. Director of Strategy - LimeLight Marketing

Andy is a veteran ecommerce strategist with deep expertise in attribution, CRM, and performance measurement. He leads LimeLight’s data and analytics initiatives, helping brands connect marketing investment to measurable growth.

A champion of marketing attribution and revenue accountability, Andy brings clarity to the complexity of omnichannel performance, helping brands identify what truly drives results and scale what works.

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### Who This Is For:

**✔ CMOs and VPs of Marketing** tired of making budget decisions based on conflicting platform data

**✔ Directors of Ecommerce** who need to justify channel spend to finance teams

**✔ Marketing Analysts** building attribution frameworks without enterprise budgets

**✔ Agency Partners** looking to differentiate through measurement sophisticatio

### Why This Matters Now:

Platform reporting isn’t getting clearer—it’s getting murkier.

Google simplified GA4 by removing options. Meta shortened attribution windows after iOS changes. Third-party cookies are disappearing.

The brands that win in the next three years will be the ones who built their own measurement systems in 2025.

This 45-minute session gives you the clarity, frameworks, and tools to build a measurement system that actually tells the truth.

[![download](https://info.limelightmarketing.com/hs-fs/hubfs/download.png?width=200&height=45&name=download.png "download")](https://limelightmarketing.com/)

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