Marketing Attribution Demystified: When $2 + $2 = $5 (And What to Do About It)
The reports say you're winning— but are you?
Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.
Register for free and learn how to build a measurement framework that finally tells the truth.
Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?
You’re not alone. Every platform claims credit for your success — but they can’t all be right.
Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
What You'll Learn:
✔ Why Attribution Numbers Are Mathematically Impossible
See how Google, Meta, and your email platform all claim the same sale—and why over attribution is built into their systems.
✔ What Google Just Took Away (And Why It Hurts)
Google removed four attribution models from GA4 in 2023. Learn what's missing and why Attribution Paths won't save you.
✔ How to Build a First-Party Measurement System
Learn how brands are reclaiming accuracy with UTM discipline, customer data platforms, and server-side tracking.
✔ Server-Side Tracking Made Simple
iOS 14.5 broke browser-based tracking. We’ll demystify server-side tracking, explain why it matters, and what a realistic implementation looks like.
Meet The Speaker
Andy Warren
Sr. Director of Strategy - LimeLight Marketing
Andy is a veteran ecommerce strategist with deep expertise in attribution, CRM, and performance measurement. He leads LimeLight’s data and analytics initiatives, helping brands connect marketing investment to measurable growth.
A champion of marketing attribution and revenue accountability, Andy brings clarity to the complexity of omnichannel performance, helping brands identify what truly drives results and scale what works.
Who This Is For:
✔ CMOs and VPs of Marketing tired of making budget decisions based on conflicting platform data
✔ Directors of Ecommerce who need to justify channel spend to finance teams
✔ Marketing Analysts building attribution frameworks without enterprise budgets
✔ Agency Partners looking to differentiate through measurement sophisticatio
Why This Matters Now:
Platform reporting isn’t getting clearer—it’s getting murkier.
Google simplified GA4 by removing options. Meta shortened attribution windows after iOS changes. Third-party cookies are disappearing.
The brands that win in the next three years will be the ones who built their own measurement systems in 2025.
This 45-minute session gives you the clarity, frameworks, and tools to build a measurement system that actually tells the truth.