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Search is changing. AI agents are replacing clicks. Is your website ready, or becoming invisible?

Google's AI Overviews. ChatGPT search. Claude in Chrome. Perplexity. AI shopping agents. The way people find and interact with your business is changing faster than most companies realize, and your website was built for a world that's disappearing.

Most websites are optimized to rank well, get a click, and convert a visitor. But AI is rewriting that deal. Search engines are answering questions without sending traffic. AI agents are scanning your site for structured data you probably don't have. And the businesses that don't adapt will slowly become

invisible, not because they stopped marketing, but because machines stopped recommending them.
In this webinar, we'll break down what AI actually needs from your website, what's not working about the way most sites are built today, and the practical changes you can start making now to stay visible in an AI-driven world.

What You'll Learn

✔ How AI agents and search engines are fundamentally changing discovery
✔ What AI needs from your website (and why most sites don't have it)
✔ The gap between traditional SEO and AI-ready structure
✔ Practical changes you can implement now to stay visible
✔ Where traffic is going—and how to capture it in an AI-first world

Hosted By:

LimeLight Marketing: John Kuefler, Senior Director of Digital Experience & Kyle Tapper, Account Director


Meet The Speaker

John - Headshot

John Kuefler

Senior Director of Digital Experience - LimeLight Marketing

John leads LimeLight’s digital innovation and development initiatives, where he’s pioneering the use of AI to streamline operations, supercharge productivity, and redefine what’s possible in ecommerce marketing.

As the architect behind LimeLight’s digital experience methodology, John has built scalable systems that transform complex martech stacks into high-performance growth engines—cutting manual hours, automating workflows, and enabling teams to do in minutes what once took days.

Why You’ll Want to Hear from Him

  • Visionary leader turning AI into real, measurable productivity gains
  • Expert in simplifying complexity—bridging tech, creativity, and business outcomes
  • Known for transforming digital chaos into focused, high-impact momentum